BRITs organisers are proud of the show's tradition of donating profits from the award ceremony, including money made from TV rights and merchandise, to deserving causes. This makes it unique among music awards shows.
The BRIT Trust has raised a mammoth £11.2 million pounds to date. The money is collected and distributed by the music industry's charity body, the BRIT Trust.
The Trust was formed in 1989 by the BPI, the organisation that represents the record industry of Britain. These days, it organises a full calendar of fundraising projects each year.
All the money collected is then awarded in the form of donations to a wide variety of charities that embody The Trust's guiding ethos — to encourage and educate young people through music. A great many grassroots community projects have received grants, including Music 4 Good, National Youth Music Theatre, Young Persons Concert Foundation and Drugscope.
The BRIT Trust is also committed to give its main financial support to two very special organisations, Nordoff-Robbins Music Therapy and The BRIT School.